Strategic brand & digital design, building distinctive brands & transformative digital experiences for growing companies

What I Do

Every project begins with a discovery stage - insight into your brand, your audience, your opportunities. More on my services here

Strategic Brand Development

From positioning clarity to visual identity, I help you articulate what makes you different and build brand systems that work across every touchpoint.

Brand Strategy & Positioning

Visual Identity Design

Brand Guidelines & Systems

Messaging & Voice Development

Digital Strategy & Development

Websites and digital experiences designed for clarity and conversion - rooted in strategic thinking, built for speed and flexibility.

Strategic web design & UX

Website development

Digital content & collateral

Performance & conversion optimisation

Select Projects

Virgin StartUp

Empowering entrepreneurs by simplifying start up loans

Website Design

UX Strategy

Elevate

Brand Strategy

Website Design

Dama Dama

Brand Strategy

Website Design

Cheyney's

Brand Strategy

Edge Connect (Coming Soon)

UX Strategy

Website Design

I'm Joshua Sinclair, welcome to my studio

A strategic brand &
digital design studio. Born in London, working globally.

A strategic brand &
digital design studio. Born in London, working globally.

I blend 10+ years of experience with creative execution to help businesses navigate their markets and achieve sustainable success.

I blend 10+ years of experience with creative execution to help businesses navigate their markets and achieve sustainable success.

Learn about me & my approach

Learn about me & my approach

Learn about me & my approach

Testimonials

Trusted by global enterprises & innovative startups

Trusted by global enterprises & innovative startups

  • “Josh joined the Goldfish team to redesign the Virgin (StartUp) website from the ground up, with a strong focus on user experience and conversion optimisation to meet Virgin’s high commercial and brand standards. As the lead on UI UX design, Josh played a crucial role in developing and implementing an effective design system, wireframes, providing invaluable support to the design team. His work was consistently quick, effective, and of a high standard, with clear communication that made collaboration seamless. The team at Virgin were extremely satisfied with the final product, and the design system Josh established has provided a solid foundation for ongoing site development.”

    Joe Kenyon

    Virgin / Goldfish (Agency)

  • "Joshua has been an invaluable long-term creative consultant across multiple areas of our business for several years. Most recently, he played a pivotal role in shaping Elevate’s brand identity and website, delivering a bold, cohesive design that deeply resonated with our market and objectives. His expertise seamlessly extended to our ongoing growth strategy and marketing, significantly boosting customer engagement and strengthening our market presence. Professional, communicative, and consistently reliable even under tight deadlines, Joshua delivers exceptional results."

    Matt Markwort

    Elevate

  • "Joshua brought our vision for Cheyney’s to life with a bold, vibrant brand identity that we feel really sets us apart from traditional sustainable farming brands. His work on creative strategy, the rustic minimalist inspired marketing assets and the website have all really strengthened our positioning in the area and customer engagement. Professional, insightful, and highly collaborative, Joshua is an absolute pleasure to work with."

    Max Dudley

    Cheyney's