Virgin StartUp

Empowering entrepreneurs by simplifying the startup loan journey

Delivered strategic UX redesign that improved loan application completion rates, enhanced mobile engagement, and enabled faster feature rollouts.

Client

Virgin StartUp

Role

Lead UX Strategist

Services

UX Strategy

Website Design

Conversion Optimisation

Industry

Financial Services

Duration

Full Redesign Cycle

Client Overview

Virgin StartUp, part of the Virgin Group, provides loans, mentorship, and resources to UK entrepreneurs. The platform has become essential to thousands of founders during their early business journeys.

The Challenge

The original platform suffered from significant UX issues, particularly within the loan application process, causing high user drop-off rates and confusion. Mobile usability was poor and navigation unclear. The challenge: completely redesign the UX to create an intuitive, accessible experience aligned with Virgin's standards.

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Client Overview

Virgin StartUp, part of the Virgin Group, provides loans, mentorship, and resources to UK entrepreneurs. The platform has become essential to thousands of founders during their early business journeys.

The Challenge

The original platform suffered from significant UX issues, particularly within the loan application process, causing high user drop-off rates and confusion. Mobile usability was poor and navigation unclear. The challenge: completely redesign the UX to create an intuitive, accessible experience aligned with Virgin's standards.

Read more

Client Overview

Virgin StartUp, part of the Virgin Group, provides loans, mentorship, and resources to UK entrepreneurs. The platform has become essential to thousands of founders during their early business journeys.

The Challenge

The original platform suffered from significant UX issues, particularly within the loan application process, causing high user drop-off rates and confusion. Mobile usability was poor and navigation unclear. The challenge: completely redesign the UX to create an intuitive, accessible experience aligned with Virgin's standards.

Read more

Client Testimonial

“Josh joined the Goldfish team to redesign the Virgin (StartUp) website from the ground up, with a strong focus on user experience and conversion optimisation to meet Virgin’s high commercial and brand standards. As the lead on UI UX design, Josh played a crucial role in developing and implementing an effective design system, wireframes, providing invaluable support to the design team. His work was consistently quick, effective, and of a high standard, with clear communication that made collaboration seamless. The team at Virgin were extremely satisfied with the final product, and the design system Josh established has provided a solid foundation for ongoing site development.”

Joe Kenyon, Virgin / Goldfish (Agency)