Dama Dama

Transforming a record label into a creative hub and lifestyle brand

Successfully evolved Dama Dama into a multi-revenue lifestyle brand with strong community engagement and recognition as a cultural tastemaker.

Client

Dama Dama

Role

Brand Strategist & Creative Director

Services

Brand Strategy

Creative Direction

Website Design

Industry

Music & Lifestyle

Duration

Ongoing creative partnership

Client Overview

Dama Dama, an independent UK-based record label, curated thoughtful electronic and alternative music. Despite artistic success, the brand risked stagnation by relying solely on music sales in a rapidly evolving creative economy.

The Challenge

The label had cultural credibility but lacked brand visibility, strategic positioning, and commercial structure beyond music streaming. There was no consistent identity or scalable model. The challenge: reposition Dama Dama as a multi-dimensional creative platform and lifestyle brand capable of engaging new audiences and driving sustainable growth.

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Client Overview

Dama Dama, an independent UK-based record label, curated thoughtful electronic and alternative music. Despite artistic success, the brand risked stagnation by relying solely on music sales in a rapidly evolving creative economy.

The Challenge

The label had cultural credibility but lacked brand visibility, strategic positioning, and commercial structure beyond music streaming. There was no consistent identity or scalable model. The challenge: reposition Dama Dama as a multi-dimensional creative platform and lifestyle brand capable of engaging new audiences and driving sustainable growth.

Read more

Client Overview

Dama Dama, an independent UK-based record label, curated thoughtful electronic and alternative music. Despite artistic success, the brand risked stagnation by relying solely on music sales in a rapidly evolving creative economy.

The Challenge

The label had cultural credibility but lacked brand visibility, strategic positioning, and commercial structure beyond music streaming. There was no consistent identity or scalable model. The challenge: reposition Dama Dama as a multi-dimensional creative platform and lifestyle brand capable of engaging new audiences and driving sustainable growth.

Read more

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