Cheyney's

Cultivating a regenerative brand rooted in sustainability

Successfully launched Cheyney's with distinctive brand positioning, achieving strong early community engagement and establishing credibility as a voice in regenerative agriculture.

Client

Cheyney's

Role

Brand Strategist

Services

Brand Strategy

Creative Direction

Website Design

Industry

Regenerative Farming

Duration

Full project cycle + post-launch growth phase

Client overview

Cheyney’s, a regenerative farm in Hertfordshire, is dedicated to ethical agriculture, soil health, and sustainability. Their ambition extends beyond produce - promoting regeneration as a lifestyle philosophy.

The challenge

Although Cheyney’s had strong values and dedicated leadership, it lacked a coherent digital identity, effective online presence, and targeted audience engagement strategy. The goal was to create a brand identity and digital platform that authentically represented Cheyney’s vision, establishing it as a credible leader in sustainability.

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Client overview

Cheyney’s, a regenerative farm in Hertfordshire, is dedicated to ethical agriculture, soil health, and sustainability. Their ambition extends beyond produce - promoting regeneration as a lifestyle philosophy.

The challenge

Although Cheyney’s had strong values and dedicated leadership, it lacked a coherent digital identity, effective online presence, and targeted audience engagement strategy. The goal was to create a brand identity and digital platform that authentically represented Cheyney’s vision, establishing it as a credible leader in sustainability.

Read more

Client overview

Cheyney’s, a regenerative farm in Hertfordshire, is dedicated to ethical agriculture, soil health, and sustainability. Their ambition extends beyond produce - promoting regeneration as a lifestyle philosophy.

The challenge

Although Cheyney’s had strong values and dedicated leadership, it lacked a coherent digital identity, effective online presence, and targeted audience engagement strategy. The goal was to create a brand identity and digital platform that authentically represented Cheyney’s vision, establishing it as a credible leader in sustainability.

Read more

Client Testimonial

"Joshua brought our vision for Cheyney’s to life with a bold, vibrant brand identity that we feel really sets us apart from traditional sustainable farming brands. His work on creative strategy, the rustic minimalist inspired marketing assets and the website have all really strengthened our positioning in the area and customer engagement. Professional, insightful, and highly collaborative, Joshua is an absolute pleasure to work with."

Max Dudley, Cheyney's